Complete Guide to Google Ranking Factors in 2021


Полное руководство по факторам рейтинга Google в 2021 году


Google performs over 3.5 billion searches every 24 hours, accounting for over 86% of the market for all desktop and device search engines. Needless to say, Google is popular and " SEO Companies "If you want to get good results in organic search results, you need to know what factors Google takes into account when ranking your content.

With the effort we put into content optimization for search engines, it is safe to think that we already know exactly how and what the Google ranking algorithm takes into account when indexing and crawling pages on the Internet.

In fact, no one knows this, because, it is common knowledge that Google has never publicly disclosed how its algorithms work when ranking content. As a rule, search engine algorithms are a big secret. But Google seems to have hinted that the list of criteria includes more than 250 ranking points when determining organic search page position. (Read: How search engines work? )

These points are: domain factors, on-page factors, off-page factors, site-level factors and multiple technical SEO factors, which influence how your site gets to Google Search Engine Result Pages (SERPs) for various keywords related to your industry.

Two hundred and fifty ranking factors is a rather long list. How do you remember them all? Fortunately, seo10ex scoured the internet to find all the known Google ranking factors, and created a comprehensive infographic that categorizes them based on their role in Google's ranking algorithm.

But the question arises: are all ranking factors equal by importance? Nope. While all of these criteria have to do with where you end up ranking on Google, there are several universal best practices that marketing agents should focus on first.

To make it easier to prioritize your SEO efforts next year, we've highlighted eight of the most important ranking factors for you below. Google Ranking Factors There are 200 known Google ranking factors. The most important factors are related to URL, inbound links, meta tags, keyword assignment, structure of your content, page load speed, and numerous SEO technical specifications that vary in importance depending on the topic.

1. Website Architecture

What is Website Architecture?

Site Architecture - structure of pages and code-behind site. The architecture helps to visually represent all sections of the site, which is very important in the development process. ... Building a website without prescribing architecture is the same as building a house without a blueprint. Video is very important in web page structure, see Optimizing video content for search

What is Website Architecture?

Importance: Important.
There are factors that have a greater impact on your Google rankings than this but website architecture is the first thing you should do right away, especially when starting (or restarting) your website. (Read: Websites and your business goals )

By organizing your website into subdirectories and by having clear text lines (or “short titles”) at the end of each URL, you make it much easier for Google to understand who you are and what topics you want to be an authority on. (We'll talk more about topics in a minute.)
For example, if you want to start a vegetable blog and plan to publish food, watering, and pest content, it's best to organize your website content into these three subdirectories. A good blog post URL might look like this:

2. Domain Security

What is Domain Security?

Domain Security - The conditions or context that is defined by security models and security architecture, including a set of resources and set of system elements that are allowed access to resources.

What is domain security?

Importance: very important
Note the “https” at the beginning of the URL -addresses of the example above. This is how Google identifies safe websites from unsafe ones.
Tip: you want your site to be safe. HTTP stands for Hypertext Transfer Protocol - a virtual process that transfers information from a website to a visitor's browser. HTTPS is a secure version of this protocol that ensures Google that the information it indexes is safe for the search engine. "S", as you probably guessed, means "safe". To secure the domain of your website, you need a so-called SSL certificate. Read more about earning this certification in this blog post.

3. Inbound links

What are Inbound links?

Inbound links (backlinks, backlinks) are links to site from any external sites. They are one of the most important factors affecting the ranking of a resource in search results.

What are Inbound Links?

Importance: crucial
Inbound links, also known as "backlinks" are all hyperlinks that lead to your page from anywhere on the Internet. They can significantly affect your rankings (Read: 5 Reasons Your Website Doesn't Rank in Google ).

Why are these links important to your Google rankings?

You don't rely on referral sources for all your traffic, so why does Google care about who is linking to you?
Inbound links from other websites tell Google that users have enough confidence in what you are reporting to link to your information from their own websites. Trust in the eyes of Google is huge and very significant, and the more reliable the source your link is linking to, the more impact its inbound link has on your rankings.

Inbound links work differently than if you were just linking to your blog post from another blog post. The impact of backlinks comes almost entirely from external domains . For this reason, link building has become an important (but delicate) process for getting backlinks from other publishers. Some publishers with the same authority agree to exchange backlinks from each other. Others write guest posts on that publisher's site and link to themselves. Find out more about how other websites might work for you.

4. Topic Authority

What is Site Authority?

Website Authority is an SEO concept that describes the "strength" of a particular domain. The higher the Domain Rating (DR) a website has, the stronger and more authoritative that website is. Domain Rating (DR) depends on the quantity and quality of inbound links to a website. (Read: My website is not in Google Ranking, How To- Fix ? )

What is Authority themes?

Importance: Very Important
Themes are the foundation of your Google rankings - they help lay the foundation for the Page Authority you will need to rank well in the long run.

In their simplest form, topics mean: the more content you post on a particular topic, the higher each piece of content belonging to that topic will rank in Google search results . Remember our gardening example above from the first ranking factor?
Let's say this site has 20 articles on garden pests. By now, Google knows that this website is probably the authority on pest control.

As such, the website is much more likely to get high rankings for plant-friendly pesticide content than for an article on, say, Google's ranking factors - even if that article is keyword-optimized and exceptionally well-written. Learn more about creating a theme in this post.

5. Keywords

What is a keyword?

A keyword is a word in the text that, in combination with others with keywords to give a high-level description of the content of a text document, to identify its subject matter. Used primarily for search on the web.

What is a keyword?

Importance: decisive
In the long run, topics may matter more than individual keywords but that doesn't mean keywords are still not a ranking factor. In fact, if done correctly, keyword optimization is one of the most important factors you can take into account in your site's SEO strategy (Read: How to search for keywords for SEO ).

The earliest versions of Google - just searched for most of the keyword word for word on a web page or blog content. Such actions were listed on Google as " exact match ". Today, “exact match” means something completely different, and the website with the most instances of keywords does not have the highest ranking for that keyword. This is most likely the website that best suits the purpose of that keyword.

Let's take another look at our gardening example from the first ranking factor on this list. If this website wants to rank, like local SEO , for the keyword “best organic pesticides ", It will not rank well by simply including this three-word phrase multiple times throughout the article.

Instead, it should include the keyword at least once, followed by real-life examples of organic pesticides , their ingredients, where to buy them, why they are so highly rated, and perhaps even what makes these pesticides organic.

Since this is the information readers are looking for when they enter your search query, the websites that serve them will attract more of these visitors. And Google, in turn, interprets this increased participation as a good answer to a visitor's question. As a result, the URL is ranked higher.

6. Content structure

What is content structure?

This is a basic system that makes content creation easy. You structure your article to present information in the most effective way.

What is content structure?

Importance: Important
Not enough, just providing visitors your site the information they are looking for As more websites answer visitors to their questions, how those responses are structured becomes a major deciding factor when ranking content for more competitive keywords .

A good content structure includes many headings and subheadings to make it easier for users to digest and understand the answer. SEO Content can also include bulleted lists, numbered lists, supporting images, and clearly cited research to help keep readers interested in your content.

The more the reader is interested in your content, the longer it will stay on your website - increasing the so-called "session duration", another important Google ranking factor that results from good content creation.

7. Meta tags

What are Meta tags?

Meta tags are HTML tags designed to provide structured metadata (additional, accompanying) about the web -page.

What are Meta Tags?

Importance: Important
It looks like the meta tags are best left to the programmer, but the meta tags are these are simple and often underutilized aspects of your content management system (CMS). They are also a pillar of SEO maneuvers to help you rank high in Google results.

" Meta tags help Google determine the specific purpose of a page and what role each component of that page plays. plays for theme and target keyword. "
Read: Make Your Web Pages Searchable

There are several types of meta tags that should be filled with either the target keyword or details related to that keyword: The title tag, usually the title of your article, rendered in HTML of this article. This helps Google create the blue interactive heading that you see in the SERP itself.

Heading tags are useful for non-article web pages that don't have natural article-style headings to describe myself. In these cases, you can go into the HTML of the web page and add a keyword-optimized title tag that serves the same purpose as the article title. Google Image Alt Text cannot read or scan images in the same way as text. And that's a shame because images can help blog posts and web pages rank pretty well in regular search results. To help Google read images, content creators are encouraged to give their images alternate text (or “alternate tags”) that best describes the image in the context of the web page it is published on.

Meta Description URL is a short line of text that appears under each blue link in Google search results, summarizing the content inside. The meta description does not have to include specific keywords, but according to Google, filling it out is an important checkbox. Most CMS have a dedicated field where you can enter your meta description.

8. Page speed

What is page speed?

In fact, this is the time during which the server receives a command from the browser to open a certain page, processes everything program commands associated with this page and gives the browser an html page with a list of files that must be downloaded to display this page correctly.

What are Meta Tags?

Importance: Important
Page speed refers to how fast your web page loads when a user clicks on it in Google search results.

Several factors on a page affect the speed of your page loading, but in general, the faster the site, the higher it will rank on Google. Typically, pages that load in less than three seconds are considered fast enough for visitors. However, this can vary depending on the purpose of the website and the type of visitors it attracts. For example, e-commerce websites are recommended slightly faster - fully loading in just two seconds, according to Google. Different types and sizes of fonts can add some weight to your site, but one of the main reasons for slow page speeds is uncompressed images. (Read: make your site easy to use )

Websites with a lot of heavy, complex media types on the page can cause the website to take longer to load and thus slow down loading your website. This is sometimes difficult to avoid, but you can control the file size of each image on the page.

Compress images before uploading them to your CMS using websites such as or, for bulk image compression, tinypng .com.

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